Smarter Clinical Trials

Leadership, decisions and analytics in a VUCA world

Volatility, Uncertainty, Complexity and Ambiguity (VUCA) started life as an acronym in the post-Cold-War world of the US Army. It is now an accurate label capturing the current global business environment. In the commercial world it is becoming recognised as the “new normal”, driven by the irresistible rise of the internet, financial crisis, and tectonic […]

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