Five rules to deliver value from data analytics – an executive’s guide

Data and data analytics have generated a lot of hype. Hype brings the danger that people jump on the bandwagon without proper planning. The result is failed projects, wasted money and missed opportunities. In September 2015, Gartner stated that big data deployments had only increased by 1% since 2014. This is a somewhat underwhelming result for an industry with so much transformational potential.

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