What is business innovation?

Matt Jones,  Lead Analytics Strategist at Tessella comments in Raconteur on the common pitfalls to look out for during digital transformation projects:

Don’t fixate on distant goals

“A solid strategy must avoid all-encompassing initiatives without careful understanding and planning. Instead, taking on board ‘quick wins’ will help to bring a clear impact on operations and obvious benefits. This can be done by running multiple small projects in parallel to ensure the best ideas are progressed rapidly and the bad ones fail early.”

Matt Jones, lead analytics strategist at data science consultancy Tessella

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